The holidays are here, so it's time to get social!

But we're not talking about office parties and neighborhood caroling. We're talking about using the massive power of social media to drive your e-commerce sales through the roof this holiday season.

In the rush to get shopping lists completed, consumers will be turning to their social media feeds for inspiration and recommendations. And you need to meet them there.

Retailers and brands that use social media effectively can connect directly with shoppers in a way that no email send or direct mailer could ever match. In this tip sheet, we've rounded up some ways to help you strengthen your social strategies this season, including:

• Changing your point of view
• Communicating key shipping dates
• Managing your reputation
• And more!