Last year on Cyber Monday, online retail sales in the US exceeded $2 billion. The Monday after Black Friday has become the biggest shopping day of the year for online retailers in the US.

Forrester and Bizrate Insights have been tracking Cyber Monday consumer sentiment and retailer promotions since 2010. In this Forrester Research, Inc. report, you'll discover that the keys to the day's success are simple.

Download this brief to get advice for the upcoming 2015 Cyber Monday, as well as learn the main factors that can enable you to drive more sales on Cyber Monday, including:

• Ubiquitous free shipping offers
• Aggressive email marketing
• Effective mobile presence
• And more!