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It's the most dreaded time of year: budget time! Before you begin some friendly negotiations with your finance department, make sure you're making room for these 5 e-commerce must-haves in your budget.
Adding these priorities will help you get in front of consumers who might not have known your company existed. Check out these five tips to maximize your 2015 budget:
- Make the most of Google's Shopping campaigns
- Expand to international marketplaces and new audiences
- Strengthen your fulfillment efforts to meet consumer demands
- Engage shoppers on social channels
- Capture on-the-go shoppers
(We've also included some stats to help you make your case.)
Tip Sheet
5 Budget Must-Haves for 2015
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. For more information, visit www.channeladvisor.com.
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