For most retailers, the holiday season is the culmination of a year of hard work. The potential for hefty sales and new customers spurs a mad dash to be the first to kick off promotions. But as we face another compressed shopping season, the “Christmas Creep” is starting earlier. As a result, it’s essential that your campaigns are optimized —soon — for top-level results.
This year, ChannelAdvisor is making things easier with a checklist of tips and strategies to help you make this season your best yet. We’ve broken down the guide into three parts:
Part III: Digital Marketing Checklist: Social and Mobile: Optimize your digital marketing strategy and get up to speed on new social and mobile developments so you can reach the “anytime, anywhere” holiday shopper.
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. For more information, visit www.channeladvisor.com.