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In an effort to walk the fine line between helping searchers find what they need and keeping advertisers happy, Google is constantly testing, innovating and rolling out new ways to present advertisements to online shoppers.

Use this guide to understand:

  • All of the various extensions that Google has available to advertisers
  • The impact of implementing each type
  • How you're charged for each extension type

You'll also see a handy chart that will help determine which extensions are right for you.

eBook
Understanding Google's Ad Extensions

About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales.
For more information, visit www.channeladvisor.com.