With its changing algorithms, unexpected penalties and cryptic guidelines, the SEO world isn't easy to understand. Even for the experts.

And it gets even more complex when you're a retailer, managing thousands of SKUs, product pages and keywords. To help you keep everything straight, and focus on what matters most, we've put together this comprehensive SEO guide — just for retailers.

Download the guide to learn:

• How to organise webpages with H tags and Schema
• Best practices for online writing
• Mobile and social strategies to boost visibility
• And lots more