Google is often the first stop when anyone wants to know, find or buy almost anything - so understanding how Google works and how retailers can leverage this knowledge is key to rapid growth.

Our eBook breaks down the complexities of Google's search engine results page (or SERP), explaining in simple ways how retailers can stake a claim in this extremely valuable piece of online real estate.

Download the eBook now to learn how to succeed on:

• Paid search text ads
• Product Listing Ads (PLAs)
• Organic search results