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The Facebook Commerce Index Whitepaper
May 2011


Facebook CommerceThis month we’re moving to a new format for the Facebook Commerce Index—it will now be available as a free downloadable white paper.  

Highlights from the May FBCI—Facebook Fan count growth accelerated this month, leading some new companies to increase their ranking on the index. 

This month we’ve focused on the tactics in use by Walmart, Adidas, Fry Electronics and Harry & David as these retailers are all making impressive strides on Facebook.

 Download the full white paper for details on:

  • The top 25 retailers by fan count
  • The top 25 growers by fan count
  • The top 25 growers by percentage
  • The total fan count for all 500 retailers we’re tracking
  • The percentage difference from the previous month


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