Part I: Build and Strengthen Your Digital Marketing Foundation
Original Air Date: September 4, 2014

Part II: Understanding Your Brand, Social Media and the Basics of Retail Advertising
Original Air Date: September 11, 2014

With 2015 planning on the horizon, now is the time to step back and re-examine your digital marketing strategy. What's working? What's not? And if you're just getting started, where do you begin?

As a retailer, you face unique digital marketing challenges that other types of companies can't even imagine. You need to be everywhere your customers are shopping — and we mean everywhere. A common mistake that retailers make when venturing into digital marketing is jumping right into execution before building a foundation.

During this webinar series, digital marketing experts at ChannelAdvisor will walk you through the entire process of developing the right strategy for you — one that will increase your ROI and your exposure across your channels. And you'll even take away some quick and easy tips that you can implement just in time for the holidays.

You’ll walk away knowing:
• Tips to optimize your webstore for increased conversion
• How search engine optimization (SEO) can increase your visibility
• Best practices for building your brand and social voice
• How to identify which advertising channels are right for your business

Webinar Series
From Conversation to Conversion:
Getting Smart About Retail Digital Marketing

Greg Ives
Product Marketing Manager, Digital Marketing
ChannelAdvisor

Tansy Obryant
SEO Specialist
ChannelAdvisor

Frank Adolina
Manager, Digital Marketing Services
ChannelAdvisor