View the On-Demand Webinar
In August 2014, Google will require all advertisers to upgrade to Google Shopping campaigns to manage their Product Listing Ads (PLAs). This upgrade is not optional — all existing PLA campaigns will be going away, so you'll want to fully understand the changes before they take effect.
Google Shopping campaigns will offer retailers a better way to promote products, but will also require some readjustments. So if you're unsure of how this switch to Shopping campaigns will affect you — or even what they are — join Google's Partner Education Manager for Shopping & Emerging Ads Nicole Premo and ChannelAdvisor's Senior Product Manager of Digital Marketing Jackie Jenkins for a webinar on Wednesday, June 4 at 2 p.m. EDT.
During this webinar, you'll learn:
- Why Google has launched Shopping campaigns and their benefits
- How Shopping campaigns can streamline PLA setup, management and bidding
- About new features such as competitive landscape data and more granular reporting
- The steps you should take to transition to Shopping campaigns
Webinar
Google Shopping Campaigns 101: Everything Retailers Need to Know About Google's Latest Update
Originally Aired: June 4, 2014
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. For more information, visit www.channeladvisor.com.
Nicole Premo, Google
Partner Education Manager — Shopping & Emerging Ads
