View the On-Demand Webinar
As a retailer, you already know how tricky it is to engage the modern consumer. The tactics that attracted baby boomers no longer work in today’s evolving world of digital media and mobile. Consumers today live in a constant state of partial attention, and to thrive, retailers must change the way they attract and retain customers.
Join this webinar on May 8 at 2 p.m. EDT to learn about the online buying behavior of Generation Y/Z consumers. You’ll get the latest trends and analysis from Edwin Wong, Yahoo’s senior director of B2B strategic research & insights. Hear the outcomes of a market research study that reveals why daily habits matter and how macro trends are influencing the lives, behaviors and shopping patterns of the largest online buying community.
You'll walk away knowing:
- How the recession has affected the Gen Y/Z consumer
- Patterns and habits of the digital life
- What macro trends mean for retailers' marketing strategies
Webinar
Deconstructing Digital Daily Habits: A Deeper Understanding of How Gen Y/Z Affects Online Advertising
Originally Aired: May 8, 2014
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. For more information, visit www.channeladvisor.com.
