Shoppers of all varieties, from deal-seekers to holiday enthusiasts and the simply curious, flock to online and physical stores every Black Friday.
The sales potential loaded within the sheer amount of e-commerce traffic on this day entices brands and retailers — but achieving visibility and clinching transactions amongst all the chaos can prove difficult. The greatest challenges facing brands and retailers as they prepare for this year’s Black Friday include:
- Increased competition
- Timely advertising and promotions
- Economic uncertainties
However, in Top Strategies to Capture the Sales Potential in Black Friday 2022, Moe Dhanji, Strategic Account Executive, and Glenda Brusoni, Client Strategy Associate, Digital Marketing, plan to share a range of strategies to address these challenges and maximise participation in this unique shopping event. They’ll dive deep into what decisions brands and retailers need to make now and elaborate on specific tactics for success, including:
- Refined advertising strategies leading up to and during Black Friday
- Key insights straight from the data within your retail network
- Effective and optimised product feeds
- Automation in critical areas such as pricing, bidding, campaign scheduling
Join us to transform your approach to Black Friday and win sales with robust and purposeful planning.