Developing a Comprehensive Approach to Amazon: Strategies and Tips for Marketplace Success
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As astute brands and retailers already know, success on Amazon now requires efforts far beyond simply listing your products.

Healthy, sustainable growth on Amazon requires a structured approach with particular strengths in being:

  • Strategic in reaching the right buyers at the right times
  • Agile enough to adapt to surging trends
  • Authentic through actions that inspire confidence and cultivate loyalty in your consumers

In Developing a Comprehensive Approach to Amazon: Strategies and Tips for Marketplace Success, Senior Product Marketing Manager Greg Ives and Product Marketing Manager Bradley Hearn will walk through a practical growth methodology that involves five essential components:

  • Connecting your products to consumers with error-free listings
  • Marketing your products effectively to drive awareness and sales
  • Selling your products by converting browsers into buyers at the moment it matters
  • Fulfilling your customer’s expectations with fast, efficient delivery
  • Optimizing your Amazon strategies to constantly improve results

Don’t languish in the hinterlands on Amazon. Listen, ask questions and learn how you can implement steps to achieve greater success and thrive on the world’s most powerful marketplace.