Marketplaces are the new town centres where people go to shop the latest products and see what’s available. Yet, marketplaces are constantly changing to account for evolving consumer preferences and new trends. To keep up, brands must future-proof their e-commerce strategies with channel-specific insights and integrations that promote marketplace success, long-term growth and enable them to scale.
Join us for a webinar featuring Alexandra Dornérus, Business Development Manager at Swedish home shopping and e-commerce company Ellos Group. Hear firsthand how ChannelAdvisor has helped this Swedish headquartered business scale on marketplaces like Amazon and Zalando. Alexandra will share:
- The marketplace growth objectives Ellos Group were looking to achieve and the challenges they needed to address
- The criteria for evaluating potential e-commerce partners to support them
- How they scoped the projects with ChannelAdvisor to include specific requirements, planning strategies and focus areas across the marketplace customer journey.
- How they’ve grown their marketplace presences and key learnings from the process.
The webinar will be hosted by Nistaar Chandhok from ChannelAdvisor, and attendees will have an opportunity to ask questions at the end of the session.