Automation with Accountability: Achieving Success with Google Automation

Date: May 12, 2021
Time: 11 a.m. EDT | 8 a.m. PDT

From input on selecting ad types to data that helps direct campaign strategies, automation is quickly becoming an essential component of digital marketing for any competitive seller. Google Automation — which uses Google’s adaptive learning model to optimize signals based on user intent — can be an especially powerful tool. In Automation with Accountability: Achieving Success with Google Automation, panelists Josh Owens, Amanda Wildt and Zach Swann will review the fundamentals of Google Automation and types of automation, including

  • Campaign formats
  • Bid strategies
  • Ads
  • Keywords

However, to harness the most substantial results, automation requires active management. Josh, Amanda and Zach will discuss what you can do to balance automation with active manual management and:

  • Avoid incorrect algorithmic assumptions
  • Accomplish more with fewer hands
  • Reduce time on manual tasks overall
  • Drive performance
  • Remain agile

Register now and learn more about what integrating Google Automation into your digital marketing efforts can mean for your business.

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