How to Drive Growth and Brand Equity with Product Page Content

Originally broadcast on December 3, 2020.

In an e-commerce-driven world, product page optimization is becoming increasingly important. Ever-evolving shopping habits have forced brands to prioritize new product page features — like product videos and enhanced 360° images — in addition to leveraging and maximizing each of the standard product page elements. Brands with under-optimized product pages are not only missing out on sales, but also giving up on a prime opportunity for increased brand equity and awareness.

In this webinar, you’ll learn:

• The growing importance of product page content in the consumer journey
• The latest product page content best practices
• The benefits associated with great product content

And don’t miss our second webinar: Managing E-Commerce Product Content at Scale on December 10, 2020

Download the Handbook we mentioned in the Webinar: The Essential Brand Guide to Product Page Content