COMMERCE CASTS

Commerce Cast Episode 5:
A Marketer’s Journey: How REI Engages New Adventure Enthusiasts

Welcome to Episode 5 of The E-Commerce Essentials Commerce Cast. We talk to Robert Dawson, marketing program manager at Recreational Equipment Inc. (better known as REI) to explore the innovative digital marketing work his team has produced.

In less than 15 minutes you’ll learn how:

1. REI lives its company mission by closing its doors on Black Friday, in conjunction with its #OptOutside campaign which has won numerous experiential marketing awards.
2. REI’s membership base of 17 million and counting plays an active part in the company’s organic and paid digital marketing strategy.
   
3. ChannelAdvisor’s advanced feed technology helps REI deliver customized content to affiliate networks, retargeting providers, product reviews platforms and more.