ChannelAdvisor Webinars

Holiday 2020: Consumer Habits, Planning Tips & Key Strategies to Win

We’re entering the most unusual holiday season any of us have ever experienced. With the pandemic serving as an accelerant to online purchasing behavior, and operations and fulfillment in many sectors already stretched as a result, sellers are bracing for busy and potentially chaotic weeks ahead. 

With more sellers competing for screen space, achieving visibility remains crucial to holiday preparations. And pricing strategies, optimized content and targeted advertising campaigns are key aspects to finding and attracting buyers in the right places.  

Looking for tips to help you know if you’re on the right track? Want to learn what shoppers are planning right now? Watch this webinar focused on what has changed, what remains the same and what priorities should rise to the top for e-commerce sellers this year. First, ChannelAdvisor’s Bradley Hearn will share the results of our recent survey of 1,000 US consumers to reveal what consumer shopping plans are for the holidays and beyond. Then, Katie Burr and Ben Hedrick from client services will help you get equipped with the best tactics to make this holiday season successful, including:  

  • Inventory planning — Prepare and allocate resources based on intelligent demand forecasting
  • Marketing your merchandise — Plan and align your promotional season based on marketplace-specific opportunities 
  • Advertising budgets — Make critical choices to capture the buy box and achieve top ROI 
  • Pricing strategies — Remain competitive and enable price parity
  • Flexibility and agility — Monitor health and profitability to more quickly pivot strategies
  • Fulfillment  — Review potential logistics scenarios and learn what you can do to prepare for each

Join us, take action and become an unparalleled seller in an unprecedented season.


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