With more than 70% of the population of mainland China shopping online at least once a week, this is a region you don't want to leave out of your long-term e-commerce plan. Luckily, selling into China has become easier for foreign sellers with Tmall Global. But it still can be hard to know where (and when and how) to start. In this guide, we'll walk you through the steps, including:

• Assessing the situation: Should you expand to China?
• Starting with marketplaces (not your own website)
• Knowing the players: Tmall and Tmall Global