Countdown to Prime Day 2021: Top Strategies for Fulfillment, Pricing & Advertising

Original Air Date: April 28, 2021
Speakers: Katie Burr, Senior Client Strategy Manager
Jocelyn Jeffries, Client Strategy Manager

Prime Day 2021 is already on the horizon. And as e-commerce sellers have learned in previous years, it’s never too early to prepare for the industry’s biggest annual shopping event.

In Countdown to Prime Day 2021: Top Strategies for Fulfillment, Pricing & Advertising, two ChannelAdvisor in-house Amazon experts will dissect the details you should act on now to lay effective groundwork to capture more sales in the massive shopping bonanza. Katie Burr, senior client strategy manager, and Jocelyn Jeffries, client strategy manager, will review steps you should take now in the following areas:

• Fulfillment. After the delivery challenges of 2020, it’s never been more critical to plan quantity, availability and handling times and anticipate actions needed from inventory replenishment to buffer thresholds. Your seller metrics depend on a smooth fulfillment process and now is the time to get things right.
• Pricing and Promotions. Find out how to best use repricing tools and what products might be best to feature in Lightning Deals. Also, plan your online promotions both on and off Amazon in the weeks leading up to Prime Day.
• Detailed Planning. Learn how to evaluate past performances to set this year’s goals, and what the power of small actions can do to boost product visibility and sales.
• Amazon Advertising. From A+ content to specific campaigns, there’s a lot to manage in Amazon Advertising in the lead up to Prime Day. Hear tips on budgeting plans, Brand Store updates, promotional strategies and more as you build your approach.

Join us and discover early tactics to achieve greater success in this year’s event.