ChannelAdvisor Webinars

The Essential E-Commerce Seller's Guide to Back-to-School and Summer Selling

Original Air Date: Tuesday, June 26, 2018

The last bell has rung. Summer camps have begun. For the e-commerce seller, these events signal an important turning point: It’s time to get ready for the second-largest shopping season* of the year.

But while it’s prime time to plan for summer holidays and vacations, that’s not all you’ll need to prepare for this time of year. Back-to-school shopping is starting earlier than ever. In fact, many preconfigured school supply kits, which 30% of families buy, are purchased before the current school year ends.

That means the demand for pencils and paper can be as high as product searches for backyard barbeque gear. It’s all part of the same summer selling season. Depending on your product categories and target market, this is a great time to begin fine-tuning or prepping promotions for:

• 4th of July
  
• Weddings
  
• Vacations …
  
• … and, of course, back-to-school sales.
  

More than ever, success will depend on the strength of your strategies for digital marketing and e-commerce marketplaces.Will you be ready? Find out in this webinar.

ChannelAdvisor’s e-commerce growth experts will get you up-to-date on the latest consumer trends and best practices to maximize your revenue potential now through the end of summer. We’ll detail specific steps you can take to improve your:

• Digital marketing
  
• Marketplace promotions
  
• Product listings
  
• And more!
  

*https://www2.deloitte.com/us/en/pages/consumer-business/articles/back-to-school-survey.html