Google PLA Holiday Prep: Trends and Strategies
Original Air Date: Wednesday, September 7, 2016
In the Marketplace world (such as Amazon, Walmart, eBay, Jet, etc.), showing up in search results is everything. For the Digital Marketing world, prime placement of your products is equally as vital to catching a shopper’s eye. In order to land your products at the top of a search engine results page (SERP) like Google’s you need to implement the best strategies for your PLAs - the fastest growing ad type on Google.
Where are your products? If your products aren't showing up at the top of the Google results — or on the page at all — you're not even a part of a shopper's purchase decision.
In this speedcast you will learn:
- PLA trends to watch
- Budget management tips
- Strategies to implement
- Resources to leverage