The Essentials of Product Data—A Nontechnical Guide to Assess and Improve Your Feed
Original Air Date: 20 May 2020
Is your data dragging your ad performance down? With product advertising taking an increasingly bigger proportion of budget year-on-year, the importance of product data quality has been more important.
To minimise cost per clicks and gain visibility in today’s competitive market, sellers must first take stock of their existing product data feeds to ensure they’re targeting the right buyers and are getting top returns out of their advertising efforts and maximise ROI.
Product Marketing Manager, Izabela Catiru will walk you through a series of practical tips that will enable you to review and optimise your product data. Topics covered in this webinar include;