Conquering Google: PLAs, PPC, SEO and More!

eBook: Conquering Google: PLAs, PPC, SEO and More!

Google dominates UK searches, with an impressive 88.9% share of the UK search engine market.*

As a retailer or branded manufacturer on Google, you’re jockeying for position with competitors to incentivise a shopper on a single results page, in a matter of seconds. It’s called the SERP — the search engine results page — and you need to know how your products can stake a claim in this extremely valuable piece of online real estate.

When it comes to organic results on the SERP, the first result on the first page sees about 32.5% of overall search traffic, while the second result sees 17.6%, and the seventh sees only 3.5%.*

Read our eBook for insight into: 

  • The three main sections: paid search ads, Product Listing Ads (PLAs) and organic search results
  • How you can boost your position on the Google SERP
  • And much more!

*Sources: www.statistica.com; www.digitalsynopsis.com

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