Conquering Google: PLAs, PPC, SEO and More!
Google dominates UK searches, with an impressive 88.9% share of the UK search engine market.*
As a retailer or branded manufacturer on Google, you’re jockeying for position with competitors to incentivise a shopper on a single results page, in a matter of seconds. It’s called the SERP — the search engine results page — and you need to know how your products can stake a claim in this extremely valuable piece of online real estate.
When it comes to organic results on the SERP, the first result on the first page sees about 32.5% of overall search traffic, while the second result sees 17.6%, and the seventh sees only 3.5%.*
Read our eBook for insight into:
- The three main sections: paid search ads, Product Listing Ads (PLAs) and organic search results
- How you can boost your position on the Google SERP
- And much more!
*Sources: www.statistica.com; www.digitalsynopsis.com