Brand Analytics seminar: Optimizing Online Retail Channels as a Brand

Retail and e-commerce marketplaces are big contributors to a brand’s revenue. But these channels are hard to optimise. Retailers offer thousands of products at any given time and brands aren’t in control over how their products are placed in online stores—or how they’re ranked in search algorithms. Fortunately, there's a lot that brands can do to achieve better visibility and sales on retail channels.

Whether you rely solely on retailers to promote and sell your products online or you incorporate retailer relationships into a larger e-commerce strategy, it is important to remember that your retailers’ performance is ultimately your performance.

In this seminar, we examine how brands have empowered their teams to proactively improve the way their retailer channels perform. We’ll discuss and share lots of best practices, including how to critically analyse your retailer relationship and improve it, how to measure retailer performance via enhanced brand analytics, and plenty of tips proven to drive additional revenue.

Join this seminar to learn:

• The key performance drivers of retail channels
• How brands can take control of their retail performance
• Smart tactics to drive demand and improve digital shelf position
• Digital shelf trends for 2022 and beyond
• And many more!
  

Agenda:

• 14:00-14:05 | Open & Welcome 
  Valentin Bayard, Product Marketing Manager - Brand Analytics, ChannelAdvisor
    
  

• 14:05-14:30 | Maximizing Retail Partnerships: The Four Pillars Approach
  

  What makes for a successful brand/retailer partnership? After many years working with brands across the world, we’ve identified the four key aspects that brands should influence to get the most out of their online retail channels.
  Valentin Bayard, Product Marketing Manager - Brand Analytics, ChannelAdvisor
    

• 14:30-14:50 | Overcoming Challenges in the E-Retail Space: A Discussion with Polar

  Polar is a successful sports wearable brand with an extensive e-retail distribution network across the world. Manuel Lafora, the Managing Director for the South Europe region, has worked with ChannelAdvisor Brand Analytics for 6 years. In this session, we’ll discuss how Manuel navigated the recent years and works to optimise his retail channels.
  Manuel Lafora, Managing Director South Europe, Polar Electro Oy
  Valentin Bayard, Product Marketing Manager - Brand Analytics, ChannelAdvisor (Host)
    

• 14:50-15:10 | Digital Shelf Trends for 2022

  The last couple of years have seen major disruptions across the digital space. The massive acceleration in many categories has triggered deep changes in the digital shelf. In this session, Kevin will go over recent digital shelf trends and seek to identify winning tactics for the coming months.
  Kevin Cohen, Brand Analytics Strategy Director, ChannelAdvisor
    

• 15:10-15:30 | Leveraging Analytics to Drive Productive Retailer QBRs
  

  Quarterly Business Reviews are essential moments for brand/retailer relations. But without the right data, they can become utterly unproductive. In this session, Farah Bekkouche will use live Brand Analytics to illustrate how brands can identify and seize opportunities to better collaborate with their retailers.
  Farah Bekkouche, Brand Analytics Customer Success Manager, ChannelAdvisor
    

For any event queries, please contact [email protected]