The New Era of Digital Marketing: Must-Know Retail Media and Social Commerce Trends

Original Air Date: 4th November 2021

There's more competition for consumer attention than ever before. As a brand you want to be driving visibility, capturing consumer attention and improving your ad spend effectiveness. This is a complicated task at the best of times, but with 73% of consumers using multiple channels during their shopping journey, making sure you’re prominent on the channels that matter is a challenge.*

In this seminar, we'll look at the trends driving digital marketing today; the emergence of retail media and the growth of social media. For brands, these channels help you get closer to the consumer than ever before, helping you capture a larger share of the digital shelf. You’ll learn how to adapt your digital marketing strategies to the ever-evolving environment so you don’t get left behind!

Join this seminar to learn how to amplify your digital marketing strategies to:

  • Discover new opportunities for capturing attention on social channels
  • Develop a strategy to capitalise on the growing popularity of retail media
  • Plan innovative campaigns for 2022
  • And more!


  • 09:30-09:35 | Open & Welcome 
    Andrea Snagg, Marketing Director EMEA, ChannelAdvisor

  • 09:35-09:55 | The Rise of Retail Media and What It Means for Brands

    Izabela Catiru, Manager, Digital Marketing EMEA, ChannelAdvisor 

  • 09:55-10:15 | Developments with Amazon Ads
    Bjoern Schaele, Agency Lead Sponsored Ads with Amazon

  • 10:15-10:35 | Leveraging YouTube for a Comprehensive E-Commerce Strategy
    Ryan Ricci, Head of Agency, Google
    Mike Roberts, Manager of Strategic Accounts, Google

  • 10:35-11:00 | Tips and Trends to Know For 2022 Planning
    Natalia Falek, Senior Client Strategy Manager, ChannelAdvisor

  • 11:00 | Close
    Andrea Snagg, Marketing Director EMEA, ChannelAdvisor

For any event queries, please contact [email protected]

*Sources Harvard Business Review

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