The New Era of Digital Marketing: Must-Know Retail Media and Social Commerce Trends

Original Air Date: 4th November 2021

There's more competition for consumer attention than ever before. As a brand you want to be driving visibility, capturing consumer attention and improving your ad spend effectiveness. This is a complicated task at the best of times, but with 73% of consumers using multiple channels during their shopping journey, making sure you’re prominent on the channels that matter is a challenge.*

In this seminar, we'll look at the trends driving digital marketing today; the emergence of retail media and the growth of social media. For brands, these channels help you get closer to the consumer than ever before, helping you capture a larger share of the digital shelf. You’ll learn how to adapt your digital marketing strategies to the ever-evolving environment so you don’t get left behind!

Join this seminar to learn how to amplify your digital marketing strategies to:

• Discover new opportunities for capturing attention on social channels
• Develop a strategy to capitalise on the growing popularity of retail media
• Plan innovative campaigns for 2022
• And more!
  
  

Agenda:

• 09:30-09:35 | Open & Welcome 
  Andrea Snagg, Marketing Director EMEA, ChannelAdvisor
    
  

• 09:35-09:55 | The Rise of Retail Media and What It Means for Brands
  

  Izabela Catiru, Manager, Digital Marketing EMEA, ChannelAdvisor 
    
  

• 09:55-10:15 | Developments with Amazon Ads
  Bjoern Schaele, Agency Lead Sponsored Ads with Amazon
    
  

• 10:15-10:35 | Leveraging YouTube for a Comprehensive E-Commerce Strategy
  Ryan Ricci, Head of Agency, Google
  Mike Roberts, Manager of Strategic Accounts, Google
      
  

• 10:35-11:00 | Tips and Trends to Know For 2022 Planning
  Natalia Falek, Senior Client Strategy Manager, ChannelAdvisor
    
  

• 11:00 | Close
  Andrea Snagg, Marketing Director EMEA, ChannelAdvisor
  

For any event queries, please contact [email protected]

*Sources Harvard Business Review