ChannelAdvisor Webinars

The Pillars of Google Shopping Success During Times of Uncertainty

Original Air Date: 10 June 2020

As a Premier Google Partner with years of experience in running Google Shopping ads, ChannelAdvisor knows that successfully growing an online presence to find and engage buyers doesn’t happen by accident. It requires a shopping ads focused framework specialised for your business, with tailor-made strategies built around your customers and the way they shop for your products.

With so many tools, data-points and targeting options at your disposal, it takes planning to lay a proper foundation for success.

In our webinar, ChannelAdvisor Product Marketing Manager Izabela Catiru, takes a deep dive to discuss best practices and key actions, covering topics such as:

• Current landscape overview
• How to best leverage smart shopping campaigns
• How to work with automation
• Importance of product data and how to optimise key data points with ease
• What are the latest Google Shopping updates and how to utilise and take advantage of them