Adapting Your Digital Presence for the Post-Lockdown Consumer
Original air date: 16 July 2020
As UK shops begin to reopen following a three-month lockdown, one thing is certain — consumer shopping behaviour has changed dramatically.
Record numbers of consumers have been turning to online and digital channels to source products and advice to suit their new lifestyles. The customer journey has become even more complex and fragmented — consumer purchasing decisions can happen over a course of two weeks or in an instant as inspiration strikes, across more channels than ever before. For brands and retailers, this has created a host of new challenges – how do you reach your customers to capitalise on discovery and encourage purchasing behaviours?
With more of us online than ever before, now is the time for brands and retailers to fully invest in diversifying and maximising their digital strategy.
In this webinar, we gather expert advice from the British Retail Consortium and ChannelAdvisor to provide actionable advice and best practice on how to develop your digital presence to effectively reach and engage with online consumers and build your competitive advantage in the immediate and longer-term.