ChannelAdvisor Webinars

Preparing Your Digital Marketing Campaigns for Black Friday

Original Air Date: Thursday, 15th August 2019

Is your digital marketing strategy in place for Black Friday? If you aren’t already thinking about how you are going to engage shoppers during this critical day, it’s time to start preparing now.

Since its introduction to the UK shores in 2010, Black Friday has transformed the UK peak season calendar. The popularity of Black Friday has pulled forward the start of holiday shopping. Online traffic for Black Friday in the UK soared 46% year on year in 2018, making it a shopping event you can’t afford to miss.

So, be sure to join this webinar, hosted by Izabela Catiru, where we’ll uncover strategies for:

  • Preparing campaigns across multiple digital marketing channels
  • Exploring channel expansion to drive additional revenue
  • Maximising mobile digital spend
  • Avoiding easily overlooked, but common, mistakes
  • Planning for the rest of the peak season to keep the momentum going

View on-demand today to help you stay on track as you prep for Black Friday.

Izabela Catiru Digital Strategist EMEA

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