ChannelAdvisor Webinars

Consumer Shopping Trends in the Age of COVID-19 — And How Brands Should Be Reacting

Original Air Date: 27 May 2020

As consumers adjust to life under lockdown, one thing’s certain — consumer shopping behaviour has changed dramatically.

With more of us online than ever before, now’s the time for brands and retailers to invest in their online marketing and selling capabilities. Consumer opinions formed during this unprecedented time may shape shopping behaviour for years to come. And in order to stay competitive, brands and consumers need to reach these consumers right now.

In this webinar we uncover the key consumer shopping trends you need to be aware of to have a fighting chance of staying front of mind for shoppers today. Alongside providing actionable advice and best practices including:

• What consumer trends are we seeing now in both discovery and purchasing?
• How should brands be approaching their online advertising strategy?
• Common product pitfalls and how to avoid them
• How consumer behaviour will change in the post-COVID-19 world and how to future-proof your business