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One Pager:
The Product Group Generator: A Better Way to Build Your Shopping Campaigns

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When managing a campaign for your product listing ads (PLAs), it doesn’t make much sense to assign the same bid to, say, shoelaces and high-end shoes. But retailers routinely encountered situations like this under the previous PLA format.

Google recognized this lack of granularity and, as a result, introduced Shopping campaigns as a better way to manage PLAs.

To help drastically reduce the time and effort it takes to set up Shopping campaigns, we’ve developed the Product Group Generator. This automated feature is designed to take the work out of creating and maintaining successful ad group and product group structures under Google’s Shopping campaigns format.

Download this one pager to learn more about how:

  • Google's Shopping campaigns work
  • Shopping campaigns help retailers build more granular product groups and improve overall performance.
  • The ChannelAdvisor Product Group Generator works

Download your one pager now!

About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales.
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