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Understanding the Chinese Consumer

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Analysts and retailers have always cast a curious eye toward the East. Based on limited information, they have tried their best to determine just how much potential lies in this fast-growing and mysterious e-commerce juggernaut.

But just who are these consumers driving the numbers? Can Western retailers really flourish in Chinese markets? Here, we seek to unravel some of the mystery. In this eBook, we’ll attempt to better understand who the Chinese consumer is by breaking down the country’s e-commerce landscape:

  • The channels and devices Chinese consumers are using
  • The reasons for China’s e-commerce evolution
  • The places Chinese consumers are shopping

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About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales.
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