Building your Shopping Ads Foundation for a Successful Holiday Season
Original Air Date: Thursday, December 1, 2016
’Tis the season! For retailers and brands to get excited — and maybe a little scared — about the holidays. If you’re like most retailers, you’ve probably been strategizing, worrying, budgeting and plotting for some months.
The Cyber Five is behind you, but there is still opportunity ahead. In 2015 Google saw 34% of shoppers continue their holiday shopping after the holidays were over, so staying visible to the right customers at the right moment is crucial to maximizing holiday (and post-holiday) performance.
Now is the time to prepare and make any necessary changes to your digital marketing strategies. To help you find the most success this holiday season, we've partnered with Google for an exclusive E-Commerce Speedcast — only available to you as a valued customer.
In this speedcast you will learn:
- Cyber five results
- Industry trends
- How to plan and manage holiday strategies
- And more!