Checklist for Google Shopping's New GTIN Requirements
Beginning May 16, Google will require that advertisers include Global Trade Item Number (GTIN) for any new, in-stock product that has a manufacturer-assigned GTIN.
Though this may mean some extra work for you, the effort is worth it. According to Google, advertisers with accurate GTINs see a 20% increase in conversion rates.*
To help you prepare for this change, join Google and ChannelAdvisor's Google experts for a timely webinar about the new GTIN requirements and what they mean for you.
- Whether this update applies to you
- How to understand the impact and opportunity
- Next steps and what happens if you don't comply