On-Demand Webinar

Checklist for Google Shopping's New GTIN Requirements

Beginning May 16, Google will require that advertisers include Global Trade Item Number (GTIN) for any new, in-stock product that has a manufacturer-assigned GTIN.

Though this may mean some extra work for you, the effort is worth it.  According to Google, advertisers with accurate GTINs see a 20% increase in conversion rates.*

To help you prepare for this change, join Google and ChannelAdvisor's Google experts for a timely webinar about the new GTIN requirements and what they mean for you. 

  • Whether this update applies to you
  • How to understand the impact and opportunity
  • Next steps and what happens if you don't comply


View the On-Demand Webinar

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