How to Connect With Consumers Along the New Path to Purchase


Original Air Date: June 16, 2021

Consumer behavior has rapidly shifted over the last year. And, after quickly adapting to chaotic change, brands and retailers now must forge new paths to create effective and profitable consumer connections in a more complex landscape.

Senior Product Marketing Manager Greg Ives and Product Marketing Manager Bradley Hearn will discuss the innovative journey brands are now embarking on to achieve growth in How to Connect With Consumers Along the New Path to Purchase at 11 a.m. ET on June 16. They’ll talk about:

  • What key challenges brands and retailers currently face
  • How to find and engage consumers across their entire buying cycle
  • Why it’s critical to constantly optimize your multichannel strategies
  • How existing and future consumer trends will affect brand growth
  • And more

Watch on-demand to gain resources to help your company reach further and sell more in the months ahead.








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