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Recent Forrester data shows that 39% of shoppers start their searches on Amazon (vs. 11% on Google). Given this trend, it's not enough just to list your products on Amazon. You need to be seen everywhere you can — including in the coveted Buy Box.

Although Amazon keeps its secret formula under wraps, we've rounded up six tried-and-true tactics that can help increase your chances of owning this prized piece of Amazon real estate.

Learn how to win the Buy Box by:

  • Competing where you can on price
  • Double-checking your available inventory
  • Watching your Order Defect Rate
  • And more

      Tip Sheet
      6 Quick Tips for Winning the Amazon Buy Box

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      ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales.
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