E-Commerce Pricing Strategies

Brands and manufacturers are striving to catch up with new trends like never before. And as customer behaviors continue to evolve at a rapid pace, one issue is proving to be particularly paramount: pricing.

Many brands are discovering new, creative pricing tactics that can both increase brand equity and keep margins high.

Based on proven best practices and real-world success stories, this eBook covers several effective pricing strategies, including:

• Aligning your online and offline efforts
• Enabling dynamic pricing
• Synchronizing promotions
• Tracking promotion engagement
• And more!

The approaches outlined in this eBook aren’t the only pricing strategies available to brands today, but they can be some of the most effective. Now more than ever, it’s imperative for brands to stay ahead of the latest pricing trends and opportunities — no matter how frequently they change or how complex they may become.

For this reason, many of the world’s largest brands rely on ChannelAdvisor — the industry’s #1 channel management provider to the Internet Retailer Top 1000 for the last nine years. With ChannelAdvisor Brand Analytics, brands and manufacturers can get a complete view of powerful pricing and promotion metrics to get (and stay) ahead of the latest developments.