Retail Diplomacy for Brands: Successfully Managing Your Retailer Relationships




Original airdate: 18th March 2021

Join ChannelAdvisor’s upcoming virtual seminar for a morning of insightful sessions tailored to help brands successfully manage retailer relationships. In a rapidly changing industry, effectively navigating the dynamics of retail partner relationships is crucial — our latest seminar is designed to help you do just that!

The agenda for this event is packed with an array of sessions focused on insights, best practices and updates from your peers. ChannelAdvisor experts and prominent brands will offer insights and actionable tips to accelerate your e-commerce strategy.

Agenda:

  • 09:30-09:40 | Welcome
    Andrea Snagg, Marketing Director EMEA, ChannelAdvisor

  • 09:40-10:05 | Top 3 Questions Brands should be Asking to Enhance The Demand Funnel
    Arlando Velho, Strategic Account Director, ChannelAdvisor
    Joe Williams, Senior Manager Brands Solutions, ChannelAdvisor
    Join this session to discover the answers to what top questions brands should be asking themselves to enhance and improve their demand funnel, including:

    - Why is activating digital marketing for brands so critical?
    - How can you work to optimise and improve shopper conversion with retail partners?
    - What results can you expect by adopting a data-driven approach to retailer partner relationships?


  • 10:05-10:35 | A Strategic Guide for Streamlining Your Product Data to Retailers
    Izabela Catiru, Product Marketing Manager, ChannelAdvisor
    As a brand navigating the multilayered demands of e-commerce, it can feel impossible to create — and maintain — ideal product content across all retailer sites. Managing product data pulled from various sources is challenging and time-consuming. Optimised product data can carry the key to unlock significant potential. In addition to improved visibility, it ensures a consistent brand experience for your consumers. Join this session to find out how to streamline your product data.


  • 10:35-11:00 | How to Protect Your Brand with Powerful Analytics
    Valentin Bayard, Marketing Manager Brand Analytics, ChannelAdvisor
    Discover how powerful analytics on the digital shelf, product pricing, assortment visibility and product content can help you stay in control of your brand, wherever a customer sees your product. 

  • 11:00-11:25 | Brand Insights: Successfully Selling through Retailers
    Arlando Velho, Strategic Account Director, ChannelAdvisor
    Joe Williams, Senior Manager Brands Solutions, ChannelAdvisor
    Izabela Catiru, Product Marketing Manager, ChannelAdvisor
    Valentin Bayard, Marketing Manager Brand Analytics, ChannelAdvisor

    The pandemic has magnified the importance of effective digital commerce strategies. How are brands setting themselves up for success in this evolving and uncertain time? Hear insights on a leading brand's digital strategies and how it drove their business.
     


  • 11:25-11:30 | Close
    Andrea Snagg, Marketing Director EMEA, ChannelAdvisor 

For any event queries, please contact [email protected]



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