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Amazon is big, and Amazon is popular. But as the Western world's most prominent marketplace continues to grow each year, there are more retailers and more products competing for consumers' eyes — making it even harder for your products to stand out. The good news is that there are two tools you can add to your belt to help you separate yourself from the competition and increase your sales: Amazon Sponsored Products and Amazon Product Ads.

If you're confused (or thought they were one and the same), you're not alone. Though Sponsored Products and Product Ads sound alike, they're two very different strategies for getting your products seen on Amazon.

Check out this eBook to uncover:

  • What the differences are
  • How to set them up
  • How you can best use them to build your brand and boost your revenue

Amazon Sponsored Products vs. Amazon Product Ads

About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales.
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