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Isn't it frustrating when a shopper comes so close to purchasing but doesn't complete the process? Retargeting ads may be your solution for reconnecting with shoppers who've viewed your product pages — or even added items to their cards. Read our introduction to retargeting to learn about:

  • What exactly retargeting is and how it works
  • How retargeting can help you combat shopping cart abandonment
  • Types of retargeting, including Google's RLSAs and Facebook's Dynamic Product Ads

      The Missing Marketing Link: An Introduction to Retargeting

      About ChannelAdvisor
      ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales.
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