Strengthening Your Holiday Strategy with a Buyer-Centric Approach

Original Air Date: August 19, 2021

In the lead-up to the fast-approaching holiday shopping season, brands and retailers are busy reviewing last year’s data, tweaking inventory, planning staffing levels, strengthening operational procedures and more. However, instead of simply going through the motions of annual preparation, stepping into a buyer-centric perspective can help you build a stronger framework in your approach to the upcoming fourth quarter.

Client Strategy Team Lead Brad Haynes wants you to think about actions outside those typical checklists and mechanical practices that are necessary components in your preparations. In Strengthening Your Holiday Strategy with a Buyer-Centric Approach, he’ll talk about how you can increase engagement with buyers by polishing your promotional strategies to:

• Offer inspiration to casual browsers as well as focused shoppers
• Improve search performance and your share of the digital shelf
• Attract the shoppers your competitors are leaving behind
• Boost purchasing confidence to close sales from buyers considering your products
• Optimize your offerings to appeal to the holiday shopping mindset
• Discover how you can infuse energy into your holiday strategy and capture more sales this season.

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