ChannelAdvisor Webinars

Consumer Shopping Trends in the Age of COVID-19 Part III: Tips for brands and retailers to sell smarter

Original Air Date: 22 September 2020

As we enter a new phase in the pandemic — a global event that has shaken the retail industry — it’s never been more important to understand where consumers are spending their time and money.

In May we charted consumer shopping behaviour at the height of lockdown with consumers demonstrating a strong willingness to embrace new digital channels to meet their needs. In June we analysed consumer sentiment one week after shops reopened, exploring whether these digital preferences had remained or it was “business as usual.”

Now, as the industry prepares for the festive peak season, we bring you the third instalment of our Consumer Shopping Trends in the Age of COVID-19 webinar, where we uncover which consumer behaviours seem set to stay, and what this means for brands and retailers.

In this webinar we delve into the key consumer shopping trends you need to be aware of to stay front of mind for shoppers today. Alongside providing actionable advice and best practices including:

  • What consumer trends are we seeing now in both discovery and purchasing, and how does this compare to earlier in the year?
  • What changes have we observed in the path to purchase?
  • What percentage of their holiday season shopping do consumers expect to do online and where will they be spending their time?
  • How consumer behaviour will change in the post-COVID-19 world and how you can future-proof your business?

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