Managing E-Commerce Product Content at Scale

As a brand, crafting great product content is one thing. Ensuring it gets evenly and accurately represented across a wide network of online retailers is another.

Every retailer has different requirements, and all of them process content in their own way. Even though we’re almost a quarter of the way into the twenty-first century, product updates are still done manually by most retailers. Because of that, your business is really at the mercy of someone’s busy schedule or careless mistakes. 

In this webinar, you’ll learn:

• How brands can set targets for their e-commerce product content
• The benefits of a data-driven approach to product content
• The challenges that Clarins, the Paris-based luxury beauty brand, has faced with product content and why they’ve decided to turn to Brand Analytics
• How Brand Analytics can help measure your Content Performance and track your progress

Register now

And don’t miss the first episode of our webinar series, How to Drive Growth and Brand Equity with Product Page Content.

Download our newest white paper: The Essential Brand Guide to Product Page Content